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Amara Abbas

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Twin Flame - Amara Abbas

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Amara Abbas is an American Pakistani director. She was born and raised in Chicago and moved to California in 2016 to begin her career in creative advertising and art direction. Since then she has created work for fashion brands, worked as a Creative at ad agency 72andSunny, and spent the bulk of her career as an in-house Art Director at Apple, where she crafted award-winning campaigns and films across iPhone, iOS, and iPad.

Her background in both art direction and creative advertising led to her greater interest in filmmaking, and in 2021 she debuted her first film, TWIN FLAME, a two and a half minute short that explores the visceral memories of a past flame that burned out as quickly as it was ignited.

She is now working on her second short, UKHT, an experimental narrative examining the cultural and religious identities of two 20-something Muslim-American women, and is also currently taking on new projects in the commercial, music video/documentary, and short form landscape.

Amara’s focus lies in her insatiable curiosity in people and discovering new ways to move them through striking imagery guided by her art background, and through unexplored concepts and territories.