Where the Magic Happens

Natanael Ericsson is a Swedish director celebrated for his cinematic storytelling grounded in reality. By drawing meaning from quiet, everyday moments, he transforms the ordinary into scenes that feel both intimate and expansive, infused with genuine emotion. His work often unfolds through vignettes and memories, capturing the texture of real life

Natanael has brought this elevated sensibility to brands such as Volvo, Mercedes-Benz, H&M, and Electrolux, crafting films that feel both personal and visually distinctive; an approach that won him acclaim at Cannes Lions for  'Missed Calls', his film for Telenor.