Spend Some

Gustav Johansson is a Swedish director drawn to the personal and the specific. Raised in a filmmaking family, that immersion in the craft has shaped a style closer to independent cinema than any traditional advertising, finding the details that make bold, ambitious work feel intimate.

A founding member of new—land, he has collaborated with international talent and global brands including Volvo, Mercedes-Benz, Nike, and Levi's, establishing himself as one of the most distinctive voices in commercial filmmaking.