Tough Being Beautiful

Tore Frandsen is a failed magician. Unable to disappear, he turned to directing, where he managed to pull off another kinda of hat trick: a successful career.

Known for blending cinematic visuals with dry Scandinavian humour, his body of work has grown into something both impressive and iconic, firmly establishing him as Scandinavia’s go-to comedic director.

His distinct storytelling style has sparked viral hits and award-circuit favourites, including the widely acclaimed ‘Helmet Has Always Been a Good Idea’ for the Danish Road Safety Council, ‘as well as The Password for Sunrise and Party Crashers for Trygfonden & The Danish Cancer Society. In addition to his commercial work, Tore writes and directs his own films, including the unnerving short ‘A Waste of Life’.