Name The Bias
Naghmeh Pour
Information
What's in a name? For Ethnicity Pay Gap Day, #NameTheBias is a call to action against systemic inequalities affecting ethnic minorities in the UK, unchanged since the 60s.
Naghmeh Pour
Born in Iran and raised in Denmark, Naghmeh is a Copenhagen-based director with a deep commitment to storytelling. Always drawn to literature, she studied English and Scriptwriting at the University of Southern Denmark before becoming a director. Influenced by Iranian cinema, her work is defined by visual poetry, symbolic detail, and an emotional sensitivity that uses metaphor to evoke reflection and connection.
In 2023, she directed Iran-e Man for Pairi Daeza as part of the Women Life Freedom Project. Conceived as a visual poem exploring collectivity as a form of defiance, the film went on to win at Cannes Lions, D&AD, Eurobest, YDAs and shots, where Naghmeh was named New Director of the Year. Since then, she has directed Ffern’s Summer Campaign 2025, Pink Sky At Night, starring Bill Nighy, as well as the award-winning campaign Name The Bias for Ethnicity Pay Gap Day, a call to action against systemic inequality in the UK.
Credits
- Director:Naghmeh Pour
- Agency:Worth Your While
- Executive Producer:Thor Brammer, Sara Samsøe
- Producer:Sofia Klitgaard
- DOP:Jasper Spanning
