Little Things

Erik Warolin thrives when nudging people just outside their comfort zone. The Swedish director is known for his warm, visual style and comedic focus, shining a light on the imperfect details within everyday moments. With the belief that making someone smile is one of the strongest forms of currency we have, he works with humour that feels instinctive rather than overthought.

His time in the drama department of Sweden's national broadcaster, SVT, helped define his approach, developing a style defined by clear narratives and curiosity for behaviour. His work for brands like ICA, Systembolaget, and LIDL carries the same character-driven focus