Pairi Daeza

Iran-e Man

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Naghmeh Pour

Information

Iran-e Man was created as part of the Women Life Freedom Project initiated by the Iranian-Italian brand Pairi Daeza, and consists of a scarf collection created by twelve Iranian artists based around the world. The scarves are printed with messages capturing the spirit of revolution, which appear as trailing scarves in the film. All profits from sales are donated to the human rights organisation Abdorrahman Boroumand Center to support the movement in Iran. The idea was to create a visual poem that celebrates the cultural history of Iran and spark hope in the movement.

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Naghmeh Pour

Naghmeh Pour was born in Iran and raised in Denmark. Shaped by a lifelong love of literature, scriptwriting, and Iranian cinema, she brings visual poetry, symbolic detail, and a rare emotional sensitivity to everything she makes, using metaphor to draw out reflection and human connection.

Her film Iran-e Man for Pairi Daeza, made as part of the Women Life Freedom Project, earned her New Director of the Year at Shots. She has also directed Ffern's summer campaign Pink Sky At Night, starring Bill Nighy, and most recently, ‘Name The Bias’ for Ethnicity Pay Gap Day, a call to action against systemic inequality in the UK.