EX30CC

Marcus Ibanez is a Swedish director whose cinematic style marries intimacy with ambition, shaped by a background in photography and design. His storytelling is instinctive yet precise, striking a delicate balance between warmth and restraint that elevates every frame.

His breakout work, "Moments That Never Happen" for Volvo EX90, imagines a woman's entire future in one defining second, winning at Cannes Lions and the Young Director Awards in 2025. That refined sensibility has gone on to shape Coach's Spring 2026 campaign "Explore Your Story" alongside projects for Audi, Lufthansa, and UNHCR.