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AG Rojas

Work
Biography
Directed by AG Rojas
Nike
Just Do It: Caster Semenya
Directed by AG Rojas
Duracell
Derrick Coleman
Directed by AG Rojas
Samsung
Surf The Snail
Directed by AG Rojas
Powerade
Nico
Directed by AG Rojas
Mitski
My Love Mine All Mine
Directed by AG Rojas
Bon Iver
Naeem
Directed by AG Rojas
Smithsonian Institution
Godchild

Raised in Los Angeles by a Costa Rican painter and a Colombian poet., AG Rojas is an award-winning film director with an expansive archive of successful collaborations across the industry. 

He creates work which reflects artistry, beauty, and introspection, treating every medium as an art form. From commercials and branded content, to short-form, music videos and film installations, AG brings a soft and artistic sensibility to every approach with an appreciation for beauty, symbolism, and repetition.

Selected for Outstanding Directorial Achievement at the DGAs, AG has swept multiple awards across the US and Europe, at Cannes Lions, shots, the CLIOSs and more. He’s told timeless stories with some of the world’s most celebrated brands and artists, including Nike, Samsung, Coca Cola, Powerade and Reebok, as well as Bon Iver, Mitski, and Florence & The Machine.

His genre-defining film, Just Do It: Caster Semenya, is tenacious yet poetic. Playing with time, perspective and feeling, AG Rojas tells Caster Semenya’s story in a way that truly belongs to Caster, her community, and the Nike universe. 

Portrait of director AG Rojas