October 01, 2025In Focus

Introducing Felix Scheynius

new—land welcome up-and-coming Director Felix Scheynius to the roster for representation in the UK, Amsterdam & Scandinavia. 

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Felix has been a part of new—land for years, and now he's making his mark as he officially joins the Director roster. Felix has already began to establish his own unique directing flair with bold creativity and ambition. He has an instinct for modern culture and translates his vision with artistry and originality.

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Entertaining, visually arresting, and playful, Felix creates story-worlds, with a youthful energy which refreshes and inspires. So far, he's collaborated with impressive global brands, such as Volvo Cars, Puma and Hoka and his music video for Prof. Stranger, Time With Me, was nominated for Best Music Video at the Swedish Grammy’s earlier this year.

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Volvo Cars — How To: Cross Country

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PUMA x SNS — The Mustaphas

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Prof. Stranger — Time With Me

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His most recent film, The Caterpillar's Journey for UNNA x HOKA, combines stunts captured on 16mm with 2D hand-drawn animation by Gaia Alari.

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Take a look behind the scenes on set for The Caterpillar's Journey.

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