new talent

We want to promote an inclusive and equal industry that enables everyone to be creative, feel safe and do their best work. We strive to make choices in storytelling and casting that portray society as it looks, and that counter destructive stereotypes (such as racist, homophobic, transphobic, or sexist stereotypes). However, we are not blind to the fact that the media industry faces many challenges. The structures in society that result in discrimination and exclusion (sexism, racism, etc.), also affect our productions and our workplaces. As one of the major companies in the field, we have a responsibility to actively counteract these structures. This means, among other things, that we analyze to the best of our ability the consequences of the decisions we take in our productions, act on our findings, and make recommendations to clients accordingly.

What does this mean for you who work with or at us?

All of us who work in our productions, regardless of function, are representatives and culture servants of New Land. It is important that we embody the values we strive for. Everyone has an individual responsibility to contribute to a safe and inclusive process - because we are each others´ working environment. However, as a leader, you have a special responsibility to pay attention and ensure that everyone has the opportunity to participate on equal terms. How can discrimination, harassment and exclusion manifest themselves in our sector? It could be an inappropriate joke about someone's appearance or an unwelcome sexual invitation. Or that some people are assumed to be competent while others have to prove their competence over and over again. It could also be that some people never even get a route into the industry and are excluded because of who they are, not what they can do. We therefore expect professionalism from our team members on our productions. No one should have to face harassment, discrimination or exclusion. If someone is being victimized, we want you to come and talk to us in management. We will listen and address it.

When you work with us, you are a representative and culture bearer of New Land. Keep in mind that everyone in the production; clients, freelancers, extras or interns should be treated in a good and pleasant way. We want to encourage everyone involved in the production to work towards creating an inclusive and kind climate where we treat each other with respect. We want to be a friendly and creative workplace that enables everyone to do their best work. Sometimes things go wrong, it's not the end of the world, it can usually be solved in a good way if we help each other. New Land's productions and workplace should be completely free from harassment based on gender, disability, sexual orientation, religion or origin and all other forms of abuse. If you feel that someone is violating this policy, it is important that you help us bring it to our attention by talking to the Production Management.

Recording Policy

No running on set as it increases stress on other employees and can lead to physical injury. No shouting except in case of danger. Everyone should keep their belongings in order and be careful not to block aisles and escape routes. Listen to and respect instructions from production, location and stunt/sfx manager. Everyone must help protect each other's safety for a safe and secure working environment. Dare to speak up if something feels risky or dangerous on set.

Traffic policy

Follow traffic rules at all times. Everyone who drives a car at work must be able to guarantee a driving license for the current type of vehicle. Drive carefully. Avoid driving if you feel tired. Plan your work so that you do not have to drive under stress. Respect company rules so that everyone gets the necessary rest. This also applies to driving within the workplace; i.e. picking up/dropping off actors, props, equipment or other items should be done during working hours and should not interfere with rest time. Should situations arise where you see that the scheduling is in danger of violating this, please notify the production management as soon as possible so that we can resolve it.

Alcohol and drug policy

We have a zero tolerance policy for alcohol and drugs on location. This includes hangovers. Employees who are under the influence of alcohol or other drugs in the workplace will be immediately suspended from their duties. Anyone who notices that an employee is under the influence will contact production management. It is then the responsibility of production management to ensure that the affected person is taken care of.

New Land Green policy

At New Land we strive to be as environmentally friendly as possible and aware of our impact. It’s something we can all improve by making informed choices while in production. 

Below is a guide explaining how we are working to improve each production’s environmental impact, alongside some rules to follow when working on a new—land production:


  • We are committed to developing scripts which can be shot locally to avoid air travel emissions, as well as where possible scripting locations and props to promote and encourage sustainable behaviours (e.g. having characters using reusable cups and cutlery)

  • We use local talent (cast and crew) as much as possible in order to reduce the need for travel


  • Where possible, all our offices are heated with renewable energy.

  • We have recycling bins for metal, glass, paper and plastic.

  • Any long term or infrequently accessed data should be stored on LTO tape to avoid carbon from cloud servers and consumption of hard drives

  • Lights should be turned off in rooms when they’re not in use and electrical items not be left to charge unnecessarily.


  • We don’t print PPM presentations or call sheets except in exceptional cases. All important documents will be provided digitally in advance. 

  • We work digitally on a job-by-job basis, using online systems like Dropbox, Wiredrive and Monday. 

  • All invoicing is processed digitally. Please don’t send us paper invoices.  


  • new—land and Bad Land have canvas bags in the office; please use them instead of plastic bags.

  • Before purchasing anything for the project, consider what will happen to it once it’s over. Do you really need it? Can it be rehomed afterwards? If not, can it be recycled?

  • Recycle any used disposable batteries, broken hard drives and other small electrical items.

  • Go to for more advice on how to improve all parts of the production process. 


  • When possible, use a bike, take the train or rent electric vehicles when travelling. 

  • When driving to set, fill your vehicle as far as possible with others attending that day.  Reduce the number of cars and vans in the production and be sure to make a transport schedule. Discourage all attendees from idling engines.

  • Don’t fly unless essential. If you have to fly, budget for CO2 neutralisation / compensation. 

  • Work from a distance and digitally as much as possible. new—land will provide the necessary software for online meetings. 


  • If using a generator, make sure to use it as little as possible. Be efficient with generator use and procure fuel from renewable sources such as bio-diesel. Encourage generator suppliers to inform you of fuel litres used.

  • If using a studio, make sure it uses renewable energy; if this isn’t the case, find a way to help them do so.

  • Use grid power or rechargeable batteries where possible to power lights, DIT equipment, vans and camera cars.

  • Don’t leave items on charge overnight unless necessary, and turn off lights and power in places that aren’t in use.

  • Use reusable location protection (mats etc.)

  • Reduce energy needs by using LED lighting

  • Cut unnecessary consumables and source eco-friendly options: e.g. recycled blue roll, non-plastic tape. Return reusable consumables to the supplier.

  • Avoid weather FX and wet downs as these use large volumes of water.

  • Set up bins in groups with clear signage first thing.


  • Consider providing vegetarian-only food options on set. This is one of the most effective changes we can make in a production to reduce our carbon footprint. Source food seasonally and sustainably.

  • Use reusable water bottles to reduce plastic waste.

  • Reduce plastic packaging by using alternatives to plastic, e.g. by making sure that the caterer serves food in biodegradable containers.

  • Make arrangements to donate any leftover edible food to local charities or shelters. 


  • Rent as much as possible so that equipment and materials can be returned, rather than buying new props.

  • Transport equipment and props as efficiently and sustainably as possible.

  • Use sustainably-sourced and reusable materials for set decoration, and enquire with production houses in advance about the possibility of using rentals (especially for service jobs).

  • Dispose of any solvents used legally and carefully. 


  • Hire robes, towels etc., rather than purchasing them new.

  • Avoid fast fashion brands and use sustainable brands as far as possible. 

  • Look to shop in used clothing/charity shops where possible.

  • Return as much as possible to shops after use or recycle / rehouse.

  • Use ecological detergents and soaps. 


  • Organise waste collection to offer both recycling and food waste, and remind cast and crew about waste separation.

Thank you for helping us get better!


New L. Film AB ("New Land") is a production company that creates and produces commercial and feature films. We care about your privacy when processing your personal data. This Privacy Policy explains how we collect and use your personal data, what rights you have in relation to your personal data and how you can enforce them. We take steps to ensure that your personal data is always protected with us and that processing is carried out in accordance with applicable data protection rules and our internal policies and procedures.

Who controls the data?

New Land controls and can be contacted at the following address:

New L. Film AB

Bredgränd 2

111 30, STHLM


Some important concepts:

By personal data we mean any information that can be directly or indirectly linked to a natural person alive today. Any action taken with personal data constitutes processing. Examples of processing operations are structuring, storage, collection, recording, erasure and transmission. Sensitive personal data refers to personal data revealing, for example, ethnic origin, political opinions, sexual orientation, state of health and religious beliefs.

How do we collect personal data?

Personal data may be collected and processed when you sign up for our newsletter or when you register your interest in participating in the projects we run. Your personal data may be included in our internal contact details as a business contact or we may have collected your personal data in our environmental monitoring. We ask that you do not send us any sensitive personal data unless specifically requested to do so.
What kind of personal data do we collect?

New Land collects the personal data needed to run our business in a serious manner and to fulfil our commitments to the people, companies and organisations with whom we have contracts. For example, we process the personal data of the creators, such as actors, photographers, musicians and directors, who work on the commercials and feature films we produce.

How do we handle personal id-numbers?

We do not normally collect personal identification numbers. If we do, we will only process your personal identity number if it is clearly justified for the purpose and necessary for secure identification or if there is any other relevant reason. We minimise the use of your personal identity number as far as possible. Where this is sufficient, we will use your year of birth and birthday instead.


What personal data do we process and why?

To manage contracts with participants in our productions (e.g. commercials and feature films)We process your personal data provided when you enter into a contract with us, or during the term of the contract, to enable us and you to fulfil our obligations. In addition, there may be commitments to follow up on royalties and pay compensation to you. 


  • Name, social security number and address

  • E-mail, telephone number, account number

  • Images and videos


The processing is necessary for the performance of the contract with you. The processing may also be based on a balancing of interests where we have a legitimate interest in processing your personal data necessary for communication about our productions and other projects.


Contact persons of dealers, suppliers and other partners. We process contact data in order to communicate with our dealers, suppliers and other partners.


  • Identifying information e.g. name

  • Contact details e.g. email and work-related telephone numbers


The ground for processing is a balancing of interests where we have a legitimate interest in being able to communicate on business-related matters with you.

Handling recruitment requests for employment and assignments Applications and expressions of interest for employment and assignments with shall be made via the email addresses listed on our website. We keep the personal data you provide in order to communicate with you in the current situation and to make decisions on possible employment


Handling recruitment requests for employment and assignments. Applications and expressions of interest for employment and assignments with us must be made via the e-mail addresses indicated on our website. We store the personal data you provide in order to be able to communicate with you on the recruitment matter in question and to be able to take a decision on possible employment.


  • Identifying information e.g. name

  • Contact details e.g. e-mail address

  • Telephone number

  • Address

  • Age/personal number

  • CV, references


The processing is based on a balancing of interests where we have a legitimate interest in being able to assess candidates for possible employment or for a possible assignment.


Managing auditions and casting
Actors or others who wish to participate in our productions may participate in casting procedures for specific productions. We keep the personal data you provide in order to communicate with you regarding a possible role, assignment or participation in the production in question.


  • Identifying information e.g. name

  • Contact details e.g. email address, telephone number,

  • address

  • Age/person number

  • CV, references

  • Where applicable, information on possible presence in criminal record

  • Where applicable, data on height, weight, body shape and/or any other information on the applicant's physical characteristics necessary for the role/mission


The processing is based on our legitimate interest in identifying the suitability of applicants who may be involved in our productions.

As regards the processing of sensitive personal data in the context of the audition and casting procedure, the processing is based on your specific consent to our processing of your personal data. If you are going to participate in our programmes, a contract will be concluded with you. In this case, the legal basis for processing is the fulfilment of the contract with you.


Legal obligations. Necessary processing for the fulfilment of the company's legal obligations under legal requirements, court rulings or official decisions, e.g. accounting law, tax law, money laundering law, etc.


  • Identity information e.g. name

  • Payment information

  • Contact information e.g. email address, telephone number, address


The processing is based on legal obligations.


How long do we keep you personal data?

Your personal data is stored for as long as necessary to fulfil the purposes of our processing. In the case of contracts for participation in our productions, we keep your data for as long as the contract is valid. After the end of the contract, unless explicitly agreed otherwise, your personal data will be deleted from our systems and databases within 36 months unless payment obligations remain. Exceptions to the deletion of personal data also apply to things we are required to keep by law, for example under the Accounting Act and the Income Tax Act. We keep copies of contracts entered into in relation to a work and correspondence leading up to a contract for the duration of copyright protection under Swedish law.

Who do we share your personal data with?

We sometimes share information, including personal data, with external recipients, such as commissioners, broadcasters and suppliers. We never sell your information to anyone else. Recipients of personal data may only process your data in accordance with our instructions and, where applicable, in accordance with the agreed data processor agreement. These recipients may not use your data for their own purposes. They are also obliged by law and contract to protect your personal data.

Where do we process your personal data?

As a starting point, your personal data will be processed within the EU. In the event that we use service providers that transfer your personal data outside the EU and EEA, we will take steps to protect your personal data in accordance with applicable legal requirements, for example by requiring assurances that the provider protects the data in accordance with applicable data protection rules. If you would like to know more about the safeguards we have in place, please contact us. We may, where appropriate, transfer your personal data to recipients, such as public authorities and selected companies, other than those listed above if necessary for certain purposes.

How is your personal data protected?

We have taken appropriate technical and organisational measures to protect your personal data against, for example, loss, manipulation or unauthorised access. We continuously adapt our security measures to ongoing technological developments.

What rights do you have?

Data protection legislation gives you a number of rights in relation to the processing of your personal data. We will only process your personal data to the extent necessary to comply with your rights. For example, you have the right to:

  • Request information from us about how we process personal data relating to you, and in such cases, request access to the personal data we process about you in a so-called 'register extract'

  • Request rectification of inaccurate or incomplete data, erasure of personal data in certain circumstances or restriction of processing

  • Obtain a digital copy, to the extent technically feasible, of the personal data relating to you in a familiar, structured, digitally readable format. However, this only includes data that you have provided to us yourself and that we process on certain lawful grounds, such as a contract with you

  • withdraw consent with future effect where we process personal data on the basis of your consent, object to the processing of your personal data for direct marketing purposes and otherwise object to certain processing.

Who do you contact if you have questions?

If you have any questions about the processing of your personal data, please feel free to contact us. The contact details are set out above. If you are not satisfied with the response you have received, you have the right to lodge a complaint with the Swedish Data Protection Authority,

New-Land P/S is a production company that creates and produces commercials and feature films. We protect your personal integrity when processing your personal data. This privacy policy explains how we collect and use your personal data, what rights you have in relation to your personal data and how you can assert them.

We take measures to ensure that your personal data is always protected with us and that the processing takes place in accordance with applicable data protection regulations and our internal guidelines and procedures. The guidelines for our processing of personal data are found in the EU's Data Protection Regulation ("GDPR" - 2016/679) and the Danish Data Protection Act, both of which entered into force on 25 May 2018.

This personal data policy describes how we process your personal data.



The legal entity responsible for the processing of your personal data is:

New Land

CVR 36048921

Skelbækgade 40B

1717 Copenhagen V


We process your personal data in regard to the application process. During your employment, we continuously collect and process personal data as part of the fulfillment of the employment contract, i.e., for the purpose of usual personnel administration, payment of salary and reporting of tax, registration of illness, holiday etc.



We process the following categories of personal data in connection with your employment:

3a. General personal data: This is primarily general information such as name, contact data, date of birth, near family, education, application, CV, tasks, working hours and other work-related conditions such as information about salary, absence, geodata, location data, online identifiers in the form of IP address, pension conditions, tax information and salary account number that we process. General information with a higher level of protection in the form of and information about criminal offenses may also be processed.

3b. Sensitive personal data: In certain cases, we also process sensitive personal data. For example, in connection with illness, we process health information from you or your doctor, from the healthcare system in general, and when paying employer's compensation, we can obtain information about your trade union membership.


4. Processment

We process your personal data as described above based on the following processing basis:

  • To be able to fulfill the employment contract.

  • To be able to comply with applicable legislation, including health, taxes, and social law obligations, as well as any collective agreement.

  • If it follows from a sufficiently legitimate interest.

  • If we have obtained consent to process the information.



The personal data we collect in connection with your employment will be stored in our personnel archive, which is stored electronically.

Your information will be stored securely and confidentially. Only people with a legitimate need have legal access to your personal data.

Upon termination of your employment, we will decide to what extent your information must be deleted. As a starting point, your personal data will be stored for 2 years after the end of the employment relationship and will then be deleted without undue delay at the end of the year. If the legislation exceptionally provides a basis for longer storage, this can take place.



New Land collects the personal data needed to be able to run the business and for us to be able to fulfill our commitments to the people, companies, and organizations with which we have agreements. We treat e.g., personal data of the, e.g., actors, photographers, freelancers, and directors who work with us on the commercials and feature films we produce.



We do not normally collect social security numbers. Should this happen, then we will only process your social security number if it is clearly justified regarding the purpose and necessary for secure identification or if there is some other considerable reason. We minimize the use of your social security number as far as possible. In cases where it is sufficient, we will instead use your year of birth and birthday.


We collect personal data from the following sources:

  • Directly from you

  • Public authorities, e.g., SKAT

  • Location data, for example from GPS in machines, mobile masts, etc.


We pass on your personal data to third parties (data processors) who assist us in handling our personnel administration, salary payment, pension, bookkeeping, hosting of IT systems, etc.

We also pass on your personal data to relevant public authorities to the extent that we are obliged to do so - for example reporting to SKAT.



You have the following rights:

  • You have the right to request insight, correction, or deletion of your personal data.

  • You also have the right to object to the processing of your personal data and to have the processing of your personal data restricted.

  • If the processing of your personal data is based on your consent, you have the right to revoke your consent at any time. Your revocation will not affect the legality of the processing carried out prior to your revocation of your consent.

  • You have the right to receive the personal data that you have submitted yourself in a structured, commonly used, and machine-readable format (data portability).

  • You can always submit a complaint about the processing of your personal data to a data protection supervisory authority.


You can make use of your rights by contacting Thor Brammer Jacobsen at the following e-mail There may be conditions or limitations to these rights. It is therefore not certain that you, for example, have the right to data portability in the specific case, or that your objection is met - this depends on the specific circumstances in connection with the processing activities.


This personal data policy was last updated: 01/01-2023


With my signature, I declare that I am familiar with the above-mentioned personal data policy and give my consent for new-land P/S to process my personal data cf. this policy.

[ ] By ticking this box, I also give permission for new-land P/S to use my portrait image on the website and in other marketing material. This consent is completely voluntary, and if I do not wish to give consent, it will not have negative consequences for my employment relationship. I can revoke my consent at any time.





(Name of employee)

Want to get updated?
Subscribe to our newsletter:
this land was made for you and me