Charlotte Wales graduated from Central Saint Martins with a first-class honors degree and quickly became intrigued by the energy and pace of the fashion world. She embraced the opportunity to create work that, whilst still thoughtful, enabled a more playful approach.

She has produced stunning editorials for Dazed, such as her renaissance-inspired, pastel-coloured “Cloud Nymph” shoot for Dazed. Her burgeoning commercial career, in a dual photographer and director role, includes collaborations with brands such as Vogue, Cartier, Chloe, Céline, Chanel, Christian Dior, Louis Vuitton and Agent Provocateur.

In 2021, she collaborated with Hermès for their
« hermès fit » campaign taking place in Paris, but also directed their «Legend Della Cavalleria »
commercial: a medieval tale where a bag with unique powers takes a princess on an adventure with lots of twists and turns.Charlotte Wales has a close relationship with fashion, and mixes it with her own lyrical universe, as we can see with the Hermes ad, which is also present in her « Les Marins » ad for Jean Paul Gaultier. Her dreamy world is her trademark. She draps us into fairytales where fashion and poetry melt beautifully.