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Tore Frandsen

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Danish Road Safety Council – Helmet Has Always Been A Good Idea

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Tore Frandsen was born in 1983, and has had a passion for film and filmmaking since he was very young. A graduate of both the Danish School of Advertising and the Copenhagen Film and Photo School, Tore’s ability to work within multiple styles and genres led to him being shortlisted for a Creative Gold Award for Young Talents.

Tore’s celebrated versatility behind the camera has helped him create a highly-regarded body of work, including runaway viral hits and award circuit favourites alike, all unified by Tore’s affection for tight concepts and clever design. His highly cinematic style has helped create campaigns for such high profile clients as Netflix, Olympus, Nokia, Shell, LEGO, and Coca-Cola.

Tore has continued to push himself to new creative heights, experimenting in various styles and genres while maintaining a look and feel all of his own. His commercial for the Danish Road Safety Council, “Helmet Has Always Been A Good Idea”, won a string of awards including Grand Prix at the 2021 Epica Awards, a Gold at the 2022 British Arrows and a Grand Prix at the 2022 Clios.