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Daniel Kragh-Jacobsen

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Bianco – Step out of your Head

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Daniel Kragh-Jacobsen directs music videos, commercials and narrative films, and has done so for more than 10 years. His work often exhibits a feel for the complexities of youth - narratives that capture small human moments but seem to arrive there without pretence or effort.

He studied directing at the American Film Institute Conservatory (class of 2013), where his graduation film 'Turtle' gained him a shortlist for the Student Academy Awards.

Daniel was one of the founders of new-land, with whom he has collaborated on award-winning commercial projects, most notably The Family for Ford, which won a Gold Lion at the Cannes Advertising Festival in 2016.

Daniel directed the short film 'Next Stop', which was nominated for a Danish Academy Award for Best Short in 2019. He has also written and directed two seasons of the youth web series 'Crazy Summer'.

In 2019, Daniel released the highly-celebrated piece 'The Lift' for Danish brand Bianco Footwear. The comical film follows two people who fall in love within the confines of a lift, without the other ever knowing. Using subtitles, we gain insight into their thoughts as they plot and scheme how to break the ice. By the end, we wish nothing more than they'd "Step out of their head." The piece won numerous awards each at Cannes Lions, Eurobest, Ciclope, Clio, Shots, EPICA, Lovie, and Garety awards.

Daniel is currently developing his debut feature film, while also directing commercials.