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Caroline Koning

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Nike - New Girl

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Caroline Koning Headshot - WEB

Caroline is a Dutch director with a wealth of experience from the world fashion to the craft of directing and filmmaking. With a degree from the Amsterdam Fashion Institute, the award-winning and multi-disciplinary talent broke out with a striking fashion film for lingerie brand Love Stories which was quickly featured on Nowness and as Vimeo Staff Pick, firmly securing her the title of “director to watch”. Since her trailblazing start, Koning has established an impressive portfolio of films for fashion and luxury brands including Loewe, Scotch & Soda, Wrangler, and Lynk & Co.

A completely self-taught director, Caroline’s work embodies a sense of natural curiosity, paired with a poetic, honest yet stylised tone. Earlier this year, Caroline directed a spot for Nike titled ‘New Girl’ that highlights gender inequality in Japan, placing particular focus on changing the association of inherently “male” dominated spaces while adding an overarching layer of female empowerment.