Alaska directs LEGO's Christmas campaign with new—land, starring Cataclaws, the festive cat with a penchant for play.

Optimistic, vibrant, and always fun, take a look behind the scenes of how the team brought the LEGO universe to life.

The shoot took place over seven days, spreading the Christmas spirit in different spots in and around Cape Town, South Africa.

The aim was to create a world so playful, bright and hopeful, that reality and fantasy become one. At least for those who have been swept up in the path of Cataclaws!

Our latest work, made in partnership with the team at Our LEGO® Agency. See the full film below.

Alaska are a directing duo born and raised in São Paolo, Brazil. Since 2012, they've been travelling around planet earth together, turning ideas into visual stories. Their mix of comedy, VFX and cinematic visuals caught the eye of the commercial industry, while their narrative music videos have swept award competitions globally. They direct short films, music videos and commercials for global clients and brands, such as Nike, Samsung, LinkedIn, Facebook, Amazon and Pepsi.