culture
directors
Iconoclast
new talent
contact
shop
BTS Nowruz
BTS
Nowruz by Naghmeh Pour
April 03, 2024

Naghmeh Pour's new film for Nowruz is a spirited celebration of Iranian culture.

Nowruz is tradition that Iranians and many other countries treasure and are proud to keep alive. But as with any other tradition from the past, there is also a sort of humouristic distance to it when it’s set in modern times. Naghmeh kept the images beautiful and respectful of the heritage and tradition, whilst giving the feeling of being a fly on the wall at your (for most people) first Nowruz celebration. Iranians have a lot of self irony. We wanted to capture this in the film as well.

The film was shot in Denmark on a typically grey day, but that’s the reality of celebrating Nowruz in Scandinavia. That didn't matter though as the essence of Nowruz is the feeling you have within. 

Take a look at the cast and crew behind the scenes below.

Watch the full film here.

Image of article
Libby Burke Wilde on hope, kindness and acceptance
Image of article
new
land at GFF 2025
Image of article
C Prinz on tension, reclamation, and the subconscious.
Image of article
#NameTheBias for Ethnicity Pay Gap Day
Image of article
The Mustaphas with Felix Scheynius
Image of article
In conversation with Sharif Abdel Mawla
Image of article
Ocean On Fire, Sandra Winther's film for our blue planet
Image of article
BTS
Cataclaws for LEGO