new talent
new—land wins big at the Roy Awards
land wins big at the Roy Awards
September 30, 2022

new—land Stockholm was the proud winner of five awards at this year's Roy Awards, Sweden's most prestigious advertising awards, yesterday.

Marcus Ibanez, fresh from a Grand Prix in Film Craft: Direction at this year's Cannes Lions, won both Best Film, for his film for H&M Denim via Forsman & Bodenfors, and Best Director.

Laerke Herthoni won Best Use of Music for her film for Volvo, 'The Future is Electric' (also produced via Forsman & Bodenfors), which makes such distinctive use of Irving Berlin's 'Anything You Can Do (I Can Do Better)', performed by Ethel Merman & Ray Middleton (for which credit has to go to music supervisor Jenny Ring).

Elsewhere, the up-and-coming Actor-Director, Alexander Abdallah, was named 2022's Rising Star for his collaboration with new—land Stockholm and the Swedish jeweller Maria Nilsdotter, 'Dream a Dream'

Maceo Frost won Best Music Video for 'I've Understood', his poignant collaboration (including co-writing the track itself) with Swedish rapper Robin Nazari.

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