Nike - Beat This
In only a few years, MEGAFORCE - a group of four directors - established themselves on the international scene due to their formal freedom, their sense of humor, and their creativity in music videos for British and international artists like Metronomy or Tame Impala. In 2010, their music video for KID CUDI was such a huge hit that it caught MADONNA’s attention.
The four directors from MEGAFORCE renew themselves on each film by inventing strong ideas. For «Sacrilege » from Yeah Yeah Yeahs, (two UK Music Video Awards), they invented a narration in reverse and RIHANNA herself called the group for « Bitch Better Have My Money». The shocking video with its glossy violence made them win a UKMVA and was seen for than 100 millions times on internet.
And also efficient and ingenious films like «Dishes» by Finish (Silver Lion in Cannes 2016), a film for Volvo Trucks (a Golden Lion and two bronze in Cannes 2016), a campaign for Nike, Canon, and Apple Watch (a Bronze Lion in Cannes 2017).
New Land worked with MEGAFORCE for the Volvo Trucks film "Look who's driving" 2016 which was the 3rd most award winning commercial film in the world that year.