Arla – The Land Of Organic Milk
Laerke Herthoni has become widely acknowledged as one of Scandinavia’s top commercial directors. She was recently nominated as Europe’s Best Director at the Young Directors Award as well as Sweden’s Best Director by Roygalan for the second time.
Laerke moved into directing 2014 and the following year was awarded with Sweden’s most prestigious creative acknowledgement of emerging talent, Kycklingstipendiet. The accolades didn’t stop there, as she won two Golden Eggs at Guldägget, Sweden’s oldest, largest, and most respected competition for the communications industry.
Laerke went on to direct hugely popular commercials for IF, Arla, Volvo, GMC and Trygghansa. Receiving awards at The One Show, Eurobest, and Cannes Lions.
Most recently, Laerke has created a short film series with Volvo that shows intimate snippets from people of various walks of life, giving the automaker’s commercials a sense of warmth and humanity. This intimacy is matched with the natural beauty of Stockholm, creating beautiful, resplendent scenes filled with human warmth.
In 2017, Laerke Herthoni made the shortlist for the Young Director Award, which seeks out and supports international talent in commercial film. That same year, The Huffington Post highlighted her prowess in an article entitled, ‘These 4 Filmmakers Are Shattering Their Industry’s Gender Barriers’.
The future is bright!