Discover Bad Land, our creative management and production company for still image. Discover Bad Land, our creative management and production company for still image. Discover Bad Land, our creative management and production company for still image. Discover Bad Land, our creative management and production company for still image.

Gustav Johansson

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H&M – Conscious

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Gustav has established himself as one of Scandinavia’s new generation of directors, working worldwide with prestigious brands such as H&M, HBO, Levis, Volvo, Vogue, Lexus, IKEA and Nike. For his work, he has been recognized at equally respected award shows such as the Cannes Lions, Clios, D&AD and the Swedish Grammys for best music video.

In 2014 Gustav founded New Land together with producer Erik Torell.